Tekton Algo Trading aims to simplify algorithmic trading and make it accessible to everyone. The app enables users to build and test algorithms for free, even without coding knowledge, to empower them to enter the trading markets with confidence.
The brand underwent a refresh inspired by trading candles and Tekton’s existing strapline: Think. Build. Test. Trade. The logo visually represents the four-step process, using a simple and eye-catching color palette. Brand guidelines, patterns, social media templates, and a new UI for the app were developed to provide a more intuitive and user-friendly experience.
