Hi, I’m Simon, a brand and digital designer based in London, with twenty years of design experience. In 2016, I decided to go freelance and set up my studio, Arcade78.

I’ve helped businesses of all sizes, internationally and locally. From startups to international corporations, I create impactful work through my vivid and vibrant style.

Design is about collaboration and partnership. Understanding the brief first, always asking questions and then working strategically together to bring your vision to life. I am highly responsive and passionate about my work, which enables me to build lasting client relationships.

I can either work embedded within a team as a freelance designer or as a one-man studio for clients, utilising my network if need be.

I’m always interested to hear about new projects and connections. If you would like to collaborate on a project please get in touch.

Simon Richardson

Clients include

CFA Institute
Chartered Insurance Institute
Education Support
Palace Paddlers
The Imperial Society of Teachers of Dancing
Crystal Palace Festival
Orange Business
UX Connections


Art Direction
Editorial & Layout
Social Media