The CFA Institute is a non-profit professional organisation that offers finance education to investment professionals worldwide. Their objective is to establish ethical, educational and professional standards of excellence within the global investment services industry. Every year, CFA Society Leaders from around the world gather in one global and three regional Society Leadership Conferences to discuss CFA Institute’s future plans and acknowledge their roles as influential leaders in the investment industry.
To celebrate CFA Society Leaders, a new brand experience was created. The design, inspired by the global reach of the leaders, features a bold and vibrant brand pattern that reflects their network, impact, and the scale of their work. Brand assets were launched at the conferences to promote connection, recognition, and empowerment, and enable leaders to communicate more effectively.
