The Queen Elizabeth II Conference Centre in the heart of Westminster was beginning to look its age as it approached its 40th anniversary. The once celebrated venue wanted to build on their vast experience and excellence of hosting conferences and exhibitions to attract more experiential events like fashions shows and product launches.
Through strategic research and assessment of their local and international competitors, a full rebrand and an interior refresh was decided the best way forward. Changing their name and making their brand vibrant and energetic has put the QEII Centre back at the forefront of the events sector.
