In 1904, the Imperial Society of Teachers of Dance was founded to educate the public in all forms of the art of dancing. The Society endeavours to advance excellence in dance teaching and education, working hard to maintain and improve teaching standards in schools, academies, and performing arts settings worldwide.
We were commissioned at first to design a new prospectus promoting ISTD and their qualifications to potential younger students and current ISTD-accredited dance teachers. Our goal was to showcase the dynamic and energetic nature of dance, inspiring individuals interested in teaching to make a positive impact on the lives of dancers. The ‘Make Dance Teaching Your Career’ campaign employed a similar style to showcase at different events, dance schools, and on social media.