Technopop London was a 4-week pop-up festival held in Stratford, East London in October 2014. This event was aimed at 6–19 year olds and was free for schools and community groups. Covering all areas of science, technology and the built environment, the festival was designed as a hive of activity for hands-on learning for all key stages.
With a logo already in place, the challenge was to build a vibrant brand that appealed not only to the youthful target market but encourage corporate sponsors to champion the event. A full suite of event literature was designed to promote, engage and establish this start-up event.