Goodwood is synonymous with horse racing and motorsport. The history, the passion and the excitement is exemplified at their world renowned events – Qatar Goodwood Festival, Festival of Speed, Members Meeting and Goodwood Revival.
A world class catering strategy was required to compliment each event experience, celebrating the concept of Best of British through a tiering strategy. Each tier defines a guest experience, from general admission through to hospitality and VIP lounges. With the help of Goodwood’s recognised photographer Amy Shore, the pitch document captured the essence of Goodwood while delivering the concept.